With his new found West Indian swag, Snoop Lion (Snoop Dogg) takes on a cool but serious persona in the new advert he features in for Adidas' "Space Diver" footwear.

Playing into the reinvention of Snoop's brand (Snoop Lion), the promo clip incorporates, a giant Lion that has been constructed out of smoke, that comes to Snoop's aid, I imagine to be his side kick as he goes to kick some evil butt (yes I'm picturing Snoop as some sort of super hero here).

And there's no way I could of guessed what the smoke fume lion is in reference to... just pass me the Rizla will ya.