This sleek animated socio politically driven music video of James Brown's classic "It's Man's Man's Man's World", directed by Xavier Fauthoux from France, has be chosen as the grand prize winner of the Music Video Challenge 2012, curated by the global advertising agency Saatchi & Saatchi in association with Universal Music Enterprises, the James Brown Estate, BUG and Genero.tv.

Depicting moments from the late great singers life, this directors cut version is emotively powerful to say the least, takes you on a rollercoaster of visceral feelings.